Customer Highlight – Home & Living
Tuesday, July 23, 2025
James Leng., Founder of Luolai Home
“Home is where comfort becomes a memory. I want every piece we make to remind people of warmth, rest, and belonging.”
— James Leng, Founder of Luolai Home
How Victor Brought a Beloved Home Textile Brand to the U.S. with Genstore
Victor X. is the founder of Luolai Home, a home textile and lifestyle brand known in Asia for its fine bedding, down duvets, and pillows. With a philosophy rooted in health, comfort, and beauty, the company has long been dedicated to using high quality fabrics and refined craftsmanship to enhance everyday living.After building strong recognition in China, Victor saw an opportunity to bring Luolai’s products to the United States. Families in their 30s to 50s, especially those who value wellness and home aesthetics, were already showing interest in elevated home essentials. The challenge was turning that curiosity into trust in a completely new market.
From Local Success to Global Aspirations
Luolai had decades of product knowledge and design expertise, but very little brand awareness overseas. The dimensions of their bedding followed domestic standards, which often did not align with U.S. sizing. Beyond that, cultural expectations around home décor and shopping habits were different.“We were confident in our quality,” Victor explained, “but quality alone doesn’t speak for you in a new country. We needed a way to introduce ourselves in a language that felt familiar and inspiring.”
Victor didn’t want to rely on wholesale channels where the brand identity could easily get lost. He wanted a direct relationship with customers abroad, one that showcased Luolai’s values while adapting to their lifestyle needs.
Finding the Right Platform for a Fresh Start
The team had little time to figure out the complexities of building a fully localized website from scratch. Traditional platforms required extensive technical setup and forced products into generic categories: bedding, duvets, pillows. But Luolai’s vision was more than that. It was about creating a living environment that feels restful, safe, and uplifting.With Genstore, Victor found a faster path. Using the Design Agent, the team built collections like Restful Nights and The Everyday Comfort Edit. Instead of just listing items by size or material, they framed each product around how it contributes to a healthier and more comforting home life.
At the same time, Genstore’s Support Agent helped reduce the burden of answering endless questions about fabric care, filling types, or shipping policies. Automated responses kept the tone warm and thoughtful, freeing up the team to focus on refining product specifications for the U.S. market.
From First Launch to Steady Growth
The online store went live within a week. Luolai announced the launch through carefully targeted social media campaigns, highlighting the story of craftsmanship and family comfort behind the brand. The first wave of customers responded positively, praising not just the products but the sense of calm and care the store conveyed.Sales began with bedding sets and duvets, but soon expanded as word spread through Pinterest shares and Instagram features. More importantly, U.S. customers started associating Luolai with high quality, wellness focused living.
“Seeing someone in another country describe our duvet as their favorite place to unwind, that’s the moment I knew we had found our voice overseas,” Victor shared.
With Genstore managing the technical side, Luolai is now focusing on adapting product sizing for international standards and planning a seasonal collection tailored to the North American market. The goal is to reach consistent monthly revenue above $50,000 within the year and slowly expand into select retail collaborations.
Victor knows the journey will take time, but the foundation is set. For him, every step toward international growth is part of the same mission: helping more families find comfort at home.